Organic Crispy Brown Rice Cereal, Gluten Free, 12 Pack, 10 oz (284 g), From Erewhon

Closer to Nature
100% Whole Grain Cereal
Low Fat
Less than 1 g Sugars Per Serving
USDA Organic
Closer to Nature
Our Great Taste Comes Naturally
Committed to Wholesomeness
Natural Food Since 1966
Now, a gluten free version of America's favorite organic Crispy Brown Rice cereal.
If you are sensitive to gluten, Erewhon Gluten Free Crispy Brown Rice is an Excellent choice for breakfast.
A light and satisfying cereal, Erewhon Gluten Free Crispy Brown Rice is made from the actual whole grain of brown rice, not from flour like many other rice cereals. We just add a little gluten free brown rice syrup and sea salt to enhance the natural flavor of the whole grain, then we cook the rice and puff it to its crispy best. There are no artificial colors, flavors, or preservatives added. The whole family will enjoy Erewhon Gluten Free Crispy Brown Rice for breakfast or as a snack. It's also great as a topping on yogurt or fresh fruit or as a crispy addition to a favorite cookie, dessert, or candy recipe.
A Grain of Erewhon History
What is it?
Erewhon is a philosophy. 'Food is the essence of life,' our founders taught their followers. 'If what you eat is good, and pure, and true to its source, all else will follow.' Coining the term 'natural Foods,' in 1966 they opened the Erewhon Trading Company, a tiny basement storefront in Boston, Both converts and curious came from miles around, leaving happily laden with hand-lettered, brown-paper parcels of organic brown rice, buckwheat, and other natural treasures. Initially just a product purveyor, it quickly became clear that Erewhon had to produce its own goods to guarantee quality.
I like it, but how do I pronounce it?
The name Erewhon (Air-wahn) comes from a nineteenth century novel by Samuel Butler wherein Erewhon was a utopia where each individual was responsible for his own health. This idea that one is ultimately responsible for one's well-being was the basis for our founders' philosophy. The name Erewhon was a 'natural' choice.
What does it mean?
Erewhon remains steadfastly committed to natural food wholesomeness. We created the first ever Charter of Quality Standards for Natural Products. At a time when 'natural' seems to mean different things to different people, we proudly adhere to the same set of standards established by our company's founders.
Ok, but what does it really mean?
When you buy any Erewhon cereal, you know it contains absolutely no synthetic additives or preservatives. No artificial colors or flavors, no hydrogenated or solvent extracted oils, no refined flour or sugar. Just the purest, finest natural ingredients, organically grown whenever possible. And meticulously prepared the way they've always been, to deliver that unmistakably natural, wholesome Erewhon taste. Try any Erewhon cereal today and experience the way natural foods were meant to be.