Organic Cocoa Crispy Brown Rice Cereal, 12 Pack, 10.5 oz (297 g), From Erewhon

Closer to Nature
Committed to Wholesome Natural Food Since 1966
Our Great Taste Comes Naturally
USDA Organic
Gluten Free
Low Fat
A Grain of Erewhon History
What is it?
Erewhon is a philosophy. 'Food is the essence of life,' our founders taught their followers. 'If what you eat is good, and pure, and true to its source, all else will follow.' Coining the term 'natural foods,' in 1966 they opened the Erewhon Trading Company, a tiny basement storefront in Boston. Both converts and curious came from miles around, leaving happily laden with hand-lettered, brown-paper parcels of organic brown rice, buckwheat, and other natural treasures. Initially just a product purveyor, it quickly became clear that Erewhon had to produce its own goods to guarantee quality.
I like it, but how do I pronounce it?
The name Erewhon (Air-wahn) comes from a nineteenth century novel by Samuel Butler wherein Erewhon was a utopia where each individual was responsible for his own health. This idea that one is ultimately responsible for one's well-being was the basis for our founder's philosophy. The name Erewhon was a 'natural' choice.
What does it mean?
Erewhon remains steadfastly committed to natural food wholesomeness. We created the first ever Charter of Quality Standards for Natural Products. At a time when 'natural' seems to mean different things to different people, we proudly adhere to the same set of standards established by our company's founders.
OK, but what does it really mean?
When you buy any Erewhon cereal, you know it contains absolutely no synthetic additives or preservatives. No artificial colors or flavors, no hydrogenated or solvent extracted oils, no refined flour or sugar. Just the purest, finest natural ingredients, organically grown whenever possible. And meticulously prepared the way they've always been, to deliver that unmistakably natural, wholesome Erewhon taste. Try any Erewhon cereal today and experience the way natural foods were meant to be.
Now America's favorite organic Crispy Brown Rice cereal has rich chocolate flavor!
Erewhon Cocoa Crispy Brown Rice pairs a wholesome, whole grain cereal with rich chocolate flavor for tremendous taste in every bite. We begin with the actual grain of organic brown rice, not flour like many other rice cereals. After the rice has been cooked and oven-toasted to a crispy crunch, we add a scrumptious chocolate glaze. There are no artificial colors, flavors, or preservatives, and all ingredients are gluten free. The whole family will enjoy Erewhon Cocoa Crispy Brown Rice for breakfast or as a low fat snack. Also try it in your favorite recipe for crispy rice snacks.